Cómo negociar con éxito

Synopsis of Cómo negociar con éxito

«Cómo negociar con éxito» is the practical negotiation guide by Gavin Kennedy, John Benson and John McMillan, published by Deusto in paperback (200 pages).

The work explains the fundamentals of negotiation in the business environment and offers strategies and tactics for preparing, developing and closing agreements in different contexts. Based on management principles, the authors show how to argue, handle concessions and seek beneficial outcomes for the parties involved.

Published in 1990, it is the second edition of the translation of «Managing negotiations» and includes bibliographical references.

For professionals and managers in the business field, as well as for Business and Economics readers interested in improving their negotiation skills.