by Eduardo Manresa Mañá · tapa blanda · ISBN 9788478113071
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«Cómo optimizar la participación en ferias» is the practical guide by Eduardo Manresa Mañá, published in 1999 in paperback (52 pages, in Spanish).
The work offers guidance for preparing to participate in trade shows and making the most of presence at these events. It explains how to organize attendance and sets out criteria for improving results, with a focus aimed at the business environment.
It falls within Business and Economics and was published on September 2, 1999.
Intended for professionals and companies that want to use trade shows as a business tool.
