by M. McDonald · Ediciones Deusto. 148 Páginas. · tapa dura · ISBN 9788423409563
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«Cómo vender servicios» is the practical guide by M. McDonald, published by Ediciones Deusto in hardcover (148 pages, in Spanish).
The work explains how to approach selling services, with methods to identify what the client needs, design suitable proposals, and improve commercial effectiveness. It is intended as a practical guide for the services sector, with techniques applicable to client management and the development of sales strategies.
The work belongs to the Business and Economics category; the described edition dates from 1993 and corresponds to ISBN 9788423409563.
Recommended for sales and marketing professionals who want to strengthen their commercial skills and improve their performance in services.
