by Jeremy Hope, Tony Hope · Gestión 2000 · tapa blanda · ISBN 9788480884464
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«Competir en la tercera ola» is the business management essay by Jeremy Hope and Tony Hope, published by Gestión 2000 in paperback (269 pages, in Spanish).
The book analyzes the ten fundamental challenges of management in the information age and brings together the latest in management in an accessible format. Its proposals are supported by real cases of well-known companies that already apply these practices successfully, and offer a useful framework for rethinking the company in the coming years.
The original work was published in 1997 under the title 'Competing in the Third Wave'; the Spanish edition appeared on May 19, 2000 and includes a foreword by Pedro Nueno.
Recommended for executives, management professionals and readers interested in the transformation of companies in the information age.
