by Bernard Demory · Ediciones Granica, S.A. · tapa blanda · ISBN 9788475773773
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«Convencer con la palabra» is the persuasion guide by Bernard Demory, published by Ediciones Granica, S.A. in paperback (96 pages, in Spanish).
The work explains how to use words to present ideas clearly and make arguments convincing. It combines notions of communication and negotiation with practical strategies to influence the interlocutor, and the cover subtitle sums up its aim: the art of persuading.
Published in 1995, it belongs to the Cuadernos Granica collection within the Management series.
Intended for business professionals and general readers interested in improving their communication and negotiation.
