by Víctor Alejandro Gil Mártil · Empresa Activa · tapa blanda · ISBN 9788492452286
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«Coolhunting: El arte y la ciencia de descifrar tendencias» is the essay by Víctor Alejandro Gil Mártil, published by Empresa Activa in paperback.
It presents coolhunting as a discipline to anticipate demand and decipher consumption trends, in contrast to methods based on instinct and experience. It proposes scientifically grounded analysis tools, applicable to fashion and other products and services.
First edition published in June 2009, 192 pages, in Spanish. Part of the «Gestión del conocimiento» collection.
Aimed at executives, entrepreneurs and businesspeople, and at readers interested in consumption and commercial strategy.
