by Keith Ellis · Empresa Activa · tapa blanda · ISBN 9788495787002
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«La lámpara mágica» is a personal development manual by Keith Ellis, published by Empresa Activa in paperback (256 pages, in Spanish).
The book starts from the fable of the genie of the lamp to invite the reader to ask what wish they would make, and places the answer in the brain itself: a true magic lamp capable of inventing and achieving goals. It proposes reframing objectives to connect them with desires, so that pursuing them becomes more natural, stimulating, and effective.
The work belongs to the Gestión del conocimiento collection and was translated by Alberto Magnet Ferrero; its original title is The Magic Lamp: Goal Setting for People Who Hate Setting Goals.
Recommended for readers interested in personal development, productivity, and goal-setting techniques.
