by Robert R. Rothberg · Macmillan USA · tapa dura · ISBN 9780029275207
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«Corporate Strategy and Product Innovation» is the business management book by Robert R. Rothberg, published by Free Press (Macmillan USA) in hardcover.
The volume brings together analytical materials on the relationship between corporate strategy and innovation in the firm, with particular attention to product management and management processes. It addresses marketing, research and development, and decision-making issues, designed to understand how the new product offering is shaped within the competitive framework.
Second edition, published in 1981; 529 pages, text in English, with bibliography and index.
Aimed at university students and professionals in management, strategy, and product management.
