Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Synopsis of Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

«Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else» is Steve Lohr's essay, in hardcover, in English.

Steve Lohr, of the New York Times, analyzes the rise of big data as the raw material of the digital economy. Through cases of companies and entrepreneurs, he shows how data changes decision-making, from intuition to evidence, and addresses the dark side: privacy, surveillance and control of information.

First edition published on March 10, 2015, with 256 pages, bibliographic references and index.

Recommended for professionals and readers interested in technology, business and the digital economy who want to understand the impact of big data on society.