Decision making styles of adolescent consumers the consumer socialization perspective

Synopsis of Decision making styles of adolescent consumers the consumer socialization perspective

India is experiencing an unparalleled increase in consumption. After deregulation in the early 1990s, the economy has undergone a significant transformation. This book explores the decision-making styles of adolescent consumers from a socialization perspective, analyzing how spending and saving patterns have shifted as the nation moves toward becoming the world's fifth-largest consumer market.