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Descifrando el ADN de las Marcas
by José María Cubillo Pinilla · ESIC Editorial · tapa dura · 55 pages
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Pages: 55 pagesAuthor: José María Cubillo PinillaPublisher: ESIC EditorialFormat: tapa duraLanguage: es-ESRelease date: 25/3/2011ISBN: ISBN 9788473567602
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Synopsis of Descifrando el ADN de las Marcas
Descifrando el ADN de las Marcas: Elementos esenciales para la Dirección Estratégica de Marcas es un libro que explora la valoración de la marca como una herramienta fundamental para definir estrategias de consumidores y de marketing. Analiza cómo los aspectos del mix de marketing necesitan ser cuidados y cómo determinar el reparto del presupuesto destinado a marketing. Este libro es una guía esencial para estudiantes y profesionales del marketing que buscan comprender y aplicar los elementos clave en la dirección estratégica de marcas.
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