Design e marketing dei nuovi prodotti

Synopsis of Design e marketing dei nuovi prodotti

This work, written by Glen L. Urban and John R. Hauser, is a fundamental reference in the field of new product development and launch. Through its pages, the authors explore key strategies for integrating design and marketing, providing essential tools for professionals and students interested in innovation management and business competitiveness. This second Italian edition, edited by Carolina Guerini, offers a comprehensive approach to how companies can identify market opportunities and design products that effectively meet consumer needs.