by Diego Peña · RA-MA S.A. Editorial y Publicaciones · libro de bolsillo · ISBN 9788499647081
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This book offers an integrative and unique perspective on business strategy, focusing on the key characteristics that allow organizations to differentiate themselves from competitors and ensure long-term survival. Through theoretical concepts and practical case studies of leading companies such as Inditex, Amazon, and Apple, the author provides effective solutions for current business management challenges. The work analyzes the impact of the technological revolution on the economic sphere and details 20 fundamental strategic bases to improve competitiveness and customer value. It is an essential read for professionals and students interested in the art of leading companies toward lasting success in a digitalized environment.
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