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Distribution and e-commerce
by Gabriel Malongo Mpidi, Montana Joshua Mbi Mbambi · Our Knowledge Publishing · tapa blanda · 104 pages
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Pages: 104 pagesAuthor: Gabriel Malongo Mpidi, Montana Joshua Mbi MbambiPublisher: Our Knowledge PublishingFormat: tapa blandaLanguage: enRelease date: 17/6/2025ISBN: ISBN 9786208955106
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Synopsis of Distribution and e-commerce
Este libro analiza la evolución de la distribución en la era digital, marcada por el auge del comercio electrónico y la integración de canales físicos y digitales. Comienza con una definición de los tipos de distribución (intensiva, selectiva, exclusiva) y su papel estratégico, explorando la transformación digital y el impacto de los marketplaces, las redes sociales y tecnologías como la IA o la realidad aumentada. La obra examina las nuevas estrategias omnicanal, la importancia de la logística y el merchandising, así como los desafíos de la sostenibilidad en los negocios electrónicos. Finalmente, destaca las perspectivas futuras del sector, incluyendo la personalización, la automatización y la responsabilidad ambiental, proporcionando herramientas y estudios de caso para su puesta en práctica.
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