by Steve Krug · New Riders Publishing · tapa blanda · ISBN 9780789723109
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«Don't Make Me Think!» is Steve Krug's practical guide to web usability, published by New Riders Publishing in paperback (195 pages, in English).
It starts from the idea that nobody uses a website if they can't figure out how to navigate it: if navigation makes you think, the visitor leaves. With a practical approach and sense of humor, Krug proposes clear design principles, reducing superfluous text, and checking pages through usability testing, so that designers, programmers and project managers make better technical, aesthetic and structural decisions.
The subtitle is «A Common Sense Approach to Web Usability»; it corresponds to the first edition, published in October 2000. It includes a foreword by Roger Black.
Aimed at designers, programmers, webmasters, project managers, marketing and executives involved in creating or improving websites.
Steve Krug is a UX professional based in Chestnut Hill, Massachusetts. He is best known for his book Don't Make Me Think about human-computer interaction and web usability, which is in its third edition with over 700,000 copies sold. He also heads a one-man consulting firm called Advanced Common Sense. Krug offers in-house workshops where he teaches do-it-yourself usability testing and provides targeted advice to clients on web usability strategies. Krug published Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems in 2009.
