by Nicole Fenton, Kate Lee · New Riders · tapa blanda · ISBN 9780321988195
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This down-to-earth guide offers clear and friendly advice for writing effective web content. Whether you're new to web writing or an experienced professional, this book will teach you how to create text that meets your readers' needs and supports your business goals. You'll learn how to write marketing copy, interface flows, blog posts, legal policies, and emails, as well as develop internal documents such as mission statements, survey questions, and project briefs. Discover how to find your voice, adapt your tone to each situation, build trust and foster relationships with your readers, and create a simple style guide.
Catherine Sarah Ferguson, better known by her pen name "Kate Lee Ferguson," was an American novelist, poet, and composer best known as the author of Cliquot (1889) and Little Mose (1891).
