by Lance Loveday, Sandra Niehaus · Pearson Education, Limited · Tapa blanda · ISBN 9780321489821
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«Web Design for ROI» is the web design guide by Lance Loveday and Sandra Niehaus, published by New Riders in paperback (196 pages, in English).
It proposes treating web design as a strategic, measurable tool oriented to ROI. It explains how small design changes can increase sales and leads by 10% to 50%. It includes guidelines for landing pages, homepages, product pages, forms, and checkout processes, with real examples.
The work belongs to the Voices That Matter collection from New Riders and includes a foreword by Kelly Goto.
For web designers, marketing specialists, and business managers seeking to base design on metrics and commercial objectives.
