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Grouped: How Small Groups of Friends are the Key to Influence on the Social Web
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TecnologíaISBN | 9780321804112
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Product details
Pages: 168 pages
Author: Paul Adams
Publisher: Pearson Education, Limited
ISBN: 9780321804112
Format: tapa blanda
Language: en
Release date: 21/11/2011
ISBN: 9780321804112
Synopsis of Grouped: How Small Groups of Friends are the Key to Influence on the Social Web
En 'Grouped', Paul Adams explora cómo los pequeños grupos de amigos influyen en el comportamiento social en la web. Este libro analiza la importancia de las conexiones sociales y cómo las empresas pueden adaptar sus estrategias de marketing y publicidad para enfocarse en estos grupos. Adams presenta investigaciones y ejemplos prácticos para ayudar a los lectores a comprender y aprovechar el poder de las redes sociales en el mundo digital.
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