by Robert L. McDowell, William L. Simon · HarperCollins · tapa dura · ISBN 9780066620923
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Driving Digital» is the business essay by Robert L. McDowell and William L. Simon, published by HarperCollins in hardcover (224 pages, in English).
Robert L. McDowell, vice president of Microsoft, analyzes how companies turn information technology into competitive advantage, with real cases from Microsoft and its clients that thrived in e-commerce, and warns about the consequences of failing to adapt to the digital age.
Published in 2001, this book subtitled «Microsoft and Its Customers Speak about Thriving in the E-Business Era» includes a foreword by Steve Ballmer, then CEO of Microsoft.
For executives, managers, and professionals seeking to understand how technology transforms business strategy in the digital age.
