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Shopper Marketing and Digital Media
4.0
Negocios y EconomíaISBN | 9781733347297
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Product details
Pages: 166 pages
Author: F. M. Dade
Publisher: Star Wheel Books
ISBN: 9781733347297
Format: tapa dura
Language: en
Release date: 17/7/2020
ISBN: 9781733347297
Synopsis of Shopper Marketing and Digital Media
Este libro explora cómo los profesionales del marketing pueden navegar el complejo ecosistema de los medios digitales y crear campañas de alto rendimiento utilizando el enfoque de los Seis Pilares. F.M. Dade, un veterano en tecnología publicitaria y marketing, ofrece una perspectiva única para planificar programas de marketing digital, centrándose en elementos fundamentales como datos, tecnología, medios, atribución, precios y rendimiento pasado. Este enfoque ayuda a los profesionales de todos los niveles a construir campañas que se alineen con los objetivos de su marca y minorista.
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