by F. M. Dade · Star Wheel Books · tapa dura · ISBN 9781733347297
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«Shopper Marketing and Digital Media» is F. M. Dade's digital marketing guide, published by Star Wheel Books in hardcover (166 pages, in English).
F. M. Dade, a veteran of ad tech and shopper marketing, explains how to plan campaigns in the changing digital media ecosystem using the Six Pillars approach, which integrates data, technology, media, attribution, pricing, and prior performance, oriented to brand and retailer goals.
The subtitle of «Shopper Marketing and Digital Media» is 'Simplifying Your Digital Media Plans with the Six Pillars Approach'. The original edition was published on July 17, 2020.
For marketing and advertising professionals who plan shopper marketing campaigns in digital media within the retail sector.
