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Driving Results Through Social Networks
by Robert L. Cross, Robert J. Thomas · Jossey-Bass · tapa dura · 240 pages
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Pages: 240 pagesAuthor: Robert L. Cross, Robert J. ThomasPublisher: Jossey-BassFormat: tapa duraLanguage: enRelease date: 9/1/2009ISBN: ISBN 9780470392492
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Synopsis of Driving Results Through Social Networks
En 'Driving Results Through Social Networks', Robert L. Cross y Robert J. Thomas muestran a ejecutivos y gerentes cómo obtener un impacto sustancial en el rendimiento y la innovación aprovechando mejor estos activos tradicionalmente invisibles. Durante la última década, han trabajado en estrecha colaboración con ejecutivos de más de cien empresas y agencias gubernamentales de primer nivel. En este innovador libro, describen en profundidad cómo estos líderes están utilizando el pensamiento de redes para aumentar los ingresos, reducir los costos y acelerar la innovación.
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