by Robert J. Thomas · tapa dura · ISBN 9788423415120
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«Nuevos productos: Las claves del éxito» is the business and economics book by Robert J. Thomas, published by Deusto in hardcover (373 pages, in Spanish).
The book addresses the launch of new products and the keys that favor their success. It presents essential strategies and considerations for management and marketing, with a practical approach oriented to decision-making in the business environment.
Published in 1997, it belongs to the Biblioteca Deusto collection.
For marketing, product management, and business management professionals involved in commercial launches.
