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Eficacia publicitaria
by Manuel J. Sánchez Franco · MCGRAW HILL (FONDO) · tapa blanda · 294 pages
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Pages: 294 pagesAuthor: Manuel J. Sánchez FrancoPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESRelease date: 1/12/1999ISBN: ISBN 9788448124519
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Synopsis of Eficacia publicitaria
Este libro, titulado 'Eficacia Publicitaria: Teoría y Práctica', ofrece un análisis exhaustivo de la eficacia en la publicidad y su relación con el comportamiento del consumidor. El autor, Manuel J. Sánchez Franco, presenta un marco completo para entender cómo los consumidores procesan la publicidad y cómo esto influye en el diseño de estrategias publicitarias exitosas. Se exploran conceptos clave y se discuten las nuevas líneas de debate en el campo de la eficacia publicitaria, marcadas por el Marketing Science Institute. Ideal para profesionales y estudiantes del marketing que buscan tomar decisiones informadas y eficaces en sus prácticas comunicativas.
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