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El arte de la prudencia
by Borja Pascual · Editatum · tapa blanda · 144 pages
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Pages: 144 pagesAuthor: Borja PascualPublisher: EditatumFormat: tapa blandaLanguage: es-ESRelease date: 14/5/2018ISBN: ISBN 9788494877650
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Synopsis of El arte de la prudencia
GuíaBurros El Arte de la Prudencia para los profesionales del marketing es una obra que explora el concepto de la prudencia en el ámbito del marketing. Este libro, de Borja Pascual, se presenta como una herramienta para profesionales del marketing, ofreciendo una guía básica para aplicar la prudencia en sus estrategias y actividades. El libro contiene la obra original de Baltasar Gracián, comentada y ordenada por Borja Pascual, abarcando desde la definición de estrategias hasta la formación y habilidades necesarias para un profesional del marketing. Con un prólogo de Víctor Conde, Director General de la Asociación de Marketing de España, este manual es adecuado para todos los perfiles, sin necesidad de conocimientos previos.
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