by Borja Pascual · Editatum · tapa blanda · ISBN 9788494877650
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«El arte de la prudencia para los profesionales del marketing» is the marketing manual by Borja Pascual (Editatum, paperback, 144 pages, in Spanish).
The book revives the classic work of Baltasar Gracián, commented on by Borja Pascual and applied to modern marketing: strategy, market research, product development, channels and alliances, integrated communication, team, skills and professional training. With a prologue by Víctor Conde, general director of the Marketing Association of Spain.
Third edition, published by Editatum on May 14, 2018; it is number 24 in the GuíaBurros collection.
Aimed at marketing professionals and readers of any profile, as it requires no prior knowledge.
