by Víctor Gay Zaragoza · Plan B · tapa blanda · ISBN 9788417001261
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Do you need to sell a project or an idea? Are you in a stage of professional transition and want to find a job that corresponds to your experience and knowledge? Would you like to connect emotionally with your clients? Are you a manager who wants to inspire and motivate? The Yellow Brick Road is a seven-step methodology that will allow you to construct stories to: tell about your professional experience to get a new job; sell your projects through emotional tales (pitch selling); create the transmedia story of your brand, your team, or your company; design commercial presentations that connect with your clients; prepare dynamic speeches and lectures; create quality transmedia content for social selling. Thanks to The Yellow Brick Road, you can create your own, authentic, true story that inspires others. Víctor Gay Zaragoza has already helped more than 1,500 people, including leaders of important businesses and organizations. Now it’s your turn.
