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El capital intelectual
by Annie Brooking · Ediciones Paidós · tapa blanda · 256 pages
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Pages: 256 pagesAuthor: Annie BrookingPublisher: Ediciones PaidósFormat: tapa blandaLanguage: es-ESRelease date: 1/12/1997ISBN: ISBN 9788449304699
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Synopsis of El capital intelectual
El capital intelectual es un libro de Annie Brooking que explora los activos intangibles de las empresas y cómo estos contribuyen a su valor. La obra destaca la importancia de la fidelidad de los clientes, la capacidad de colaboración, la propiedad intelectual y el conocimiento especializado del personal como elementos clave del capital intelectual. Este libro ofrece un marco práctico para gestionar y aumentar el capital intelectual de una empresa, permitiendo a las organizaciones aprender qué es y cómo utilizarlo para obtener ventajas competitivas en el mercado actual.
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