by Elena Rubio Navarro · Ediciones Paidós · tapa blanda · ISBN 9788449320125
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«El vendedor excelente» is the sales techniques manual by Elena Rubio Navarro, published by Ediciones Paidós in paperback (356 pages, in Spanish).
The work covers a complete sales interview, from greeting the client to closing, and explains how to conduct it successfully. It offers a practical course combining classic methods with social psychology applied to communication, negotiation, and conflict resolution to improve the skills of those in sales.
The work was published in 2007 within the «Empresa» collection by Ediciones Paidós.
Aimed at commercial professionals and those wishing to train or improve their sales techniques.
