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El cliente maltratado
4.6
Negocios y EconomíaISBN | 9788493582722
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Product details
Pages: 160 pages
Author: Juan José Peso-Viñals
Publisher: Alienta Editorial
ISBN: 9788493582722
Format: tapa blanda
Language: es-ES
Release date: 26/2/2008
ISBN: 9788493582722
Synopsis of El cliente maltratado
En este relato ágil y divertido, Juan José Peso-Viñals explora la relación a menudo irracional entre consumidores y empresas. A través de anécdotas y problemas comunes, el autor busca empoderar al cliente para que exija sus derechos y a las empresas para que prioricen al cliente en sus estrategias. El libro invita a la reflexión sobre la importancia de un servicio al cliente de calidad y cómo las empresas pueden mejorar su enfoque.
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