by Luis Bassat · DEBOLSILLO · tapa blanda · ISBN 9788466353205
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The updated and expanded edition of the best-selling work in the history of advertising in Spain. In this book, Luis Bassat shares the strategies and different creative paths he has learned over 25 years in the industry. Discover the secrets of a good slogan, promotions, direct marketing, institutional advertising and the importance of brands, the Internet and 360º communication. A master class on the importance of advertising today.
