by Luis Bassat · DEBOLSILLO · libro de bolsillo · ISBN 9788497593090
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«El libro rojo de la publicidad» is the essay on advertising and marketing by Luis Bassat, published by Debolsillo in paperback (320 pages, in Spanish).
Luis Bassat condenses 25 years of advertising craft in this work: he explains how to achieve advertising that sells on television, press, radio and outdoor, the strategies and creative paths, the secrets of a good slogan, promotions, direct marketing and 360º communication, with special attention to the role of brands and the Internet.
This Spanish-language edition was published in 2003 and belongs to the Best Seller collection (number 495).
Reference work for students and professionals of marketing, advertising and communication seeking the keys of the craft explained by a benchmark advertiser.
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