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Second life
El libro rojo de la publicidad
by Luis Bassat · DEBOLSILLO · libro de bolsillo · 320 pages
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Pages: 320 pagesAuthor: Luis BassatPublisher: DEBOLSILLOFormat: libro de bolsilloLanguage: es-ESRelease date: 9/1/2003ISBN: ISBN 9788497593090
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Synopsis of El libro rojo de la publicidad
Descubre en 'El Libro Rojo de la Publicidad' de Luis Bassat las estrategias y secretos para que un producto triunfe en el mundo de la publicidad. Aprende sobre la publicidad efectiva en radio, prensa y televisión, así como las claves para crear eslóganes impactantes y campañas de marketing directo. Este libro, considerado un bestseller en España, te revelará la importancia de las marcas, Internet y la comunicación 360º. Conviértete en un experto en publicidad y marketing con esta obra imprescindible que te enseñará a mover montañas con tus ideas. Luis Bassat, reconocido publicitario español, comparte sus conocimientos y experiencias para que puedas alcanzar el éxito en el competitivo mundo de la publicidad.
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