by Rick Levine, Christopher Locke, Doc Searls, David Weinberger · Deusto · tapa dura · ISBN 9788423426935
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«El manifiesto Cluetrain» is the essay by Rick Levine, Christopher Locke, Doc Searls and David Weinberger, published by Deusto in hardcover, with 210 pages.
Structured in 95 theses, the book argues that consumers no longer wait for traditional advertising to learn about products, but share their experiences and opinions on the Internet. Its authors maintain that markets are conversations and that companies must take part in them to communicate directly with their customers.
This work originally appeared in 2000 under the title 'The Cluetrain Manifesto: The End of Business as Usual'; the Spanish edition was published in 2009 in the Management collection.
A reference work for marketing and communication professionals, as well as for those developing projects on the Internet.
