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El manifiesto Cluetrain
4.2
Negocios y EconomíaISBN | 9788423426935
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Product details
Pages: 210 pages
Author: Rick Levine, Christopher Locke, Doc Searls, David Weinberger
Publisher: Deusto
ISBN: 9788423426935
Format: tapa dura
Language: es-ES
Release date: 20/1/2009
ISBN: 9788423426935
Synopsis of El manifiesto Cluetrain
Publicado originalmente en el año 2000, 'El Manifiesto Cluetrain' sigue siendo relevante hoy en día. Este libro, estructurado en 95 tesis, explora cómo los consumidores comparten sus experiencias en línea y cómo las empresas deben participar en estas conversaciones para comunicarse de manera efectiva. Las campañas de marketing tradicionales ya no son suficientes para conectar con los clientes de forma personal. Este libro es una lectura obligada para cualquier persona involucrada en proyectos en Internet.
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