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El marketing de la marca
by Andrea Semprini · Oniro · tapa blanda · 233 pages
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Pages: 233 pagesAuthor: Andrea SempriniPublisher: OniroFormat: tapa blandaLanguage: es-ESRelease date: 1/3/1995ISBN: ISBN 9788449301339
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Synopsis of El marketing de la marca
Este libro, escrito por Andrea Semprini, ofrece una aproximación semiótica al marketing de la marca. Publicado en 1995 por Oniro, el libro explora el rol estratégico de la marca, la gestión de la misma, el mapping semiótico de los valores del consumo y el discurso de las marcas en relación con su identidad y valores. Además, analiza los mercados de marcas y la evolución de la identidad de Benetton. Es una obra fundamental para comprender la semiótica en el mundo del marketing.
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