by Mónica Perpiñá-Robert, Gloria Almirall Arnal · Editorial Planeta · tapa blanda · ISBN 9788408085225
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In 'The Birth of a Product,' Mónica Perpiñá-Robert and Gloria Almirall Arnal explore the keys to communication for successfully launching a product to market. This book, part of the Planeta Empresa series, offers ideas for developing effective public relations strategies and achieving optimal positioning in today's market, where brands compete in a global environment. The authors demonstrate how the intervention of a public relations professional can make a difference in every phase of a product launch, from its conception to its consolidation in the market.
