by Julie Bick · Empresa Activa · tapa blanda · ISBN 9788495787040
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«El paradigma» is Julie Bick's business essay, published by Empresa Activa in paperback (182 pages, in Spanish).
Julie Bick, who held a managerial position at Microsoft, explains in an engaging way how the company has stayed afloat in a highly changing market. The author analyzes Microsoft's successes and mistakes and summarizes its strategies as lessons for advancing in one's career, building efficient teams and growing a business.
It belongs to the Gestión del conocimiento collection; the cover indicates the 3rd edition and bears the subtitle «Todo lo que necesito saber sobre la empresa lo aprendí en Microsoft».
A read aimed at professionals, managers and entrepreneurs who want to learn about Microsoft's management culture.
