by Carlo Cutropía Fernández · ESIC Editorial, Madrid · tapa blanda · ISBN 9788473561426
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«Plan de marketing: cómo elaborarlo con ayuda informática» is the practical marketing guide by Carlo Cutropía Fernández, published by ESIC Editorial in paperback (251 pages, in Spanish).
The work develops a methodology for creating a marketing plan in an orderly manner: it explains how to analyze the starting situation, define commercial objectives and strategies, organize actions, and establish a results control system.
Published in 1996, it belongs to the Manuales prácticos de marketing collection and, according to the cover, includes a supporting computer program.
Aimed at marketing, business administration, and economics professionals and students who need practical support to develop marketing plans.
