by Carlo Cutropia Fernández · ESIC Editorial · tapa blanda · ISBN 9788473563987
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«Plan de marketing paso a paso» is the marketing manual by Carlo Cutropía Fernández, published by ESIC Editorial in paperback (176 pages, in Spanish).
The manual guides the reader through the phases of creating a marketing plan: it begins with a SWOT analysis, continues with setting objectives, and ends with choosing the most suitable strategies, showing how to structure the entire process.
The manual belongs to the Libros profesionales collection and corresponds to the second edition, published in 2005.
The manual is aimed at sales management and marketing professionals and students seeking a clear method for developing a marketing plan.
