by Enrique Zorita Lloreda, Segundo Huarte Martín · ESIC Editorial · tapa blanda · ISBN 9788473569392
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«El plan de negocio» is the entrepreneurship guide by Enrique Zorita Lloreda and Segundo Huarte Martín, published by ESIC Editorial in paperback (118 pages).
This manual explains how to structure a business plan, analyze the potential market, and verify the viability of an initiative before launching it. It also details the project stages, the necessary resources, and how to use the plan to convince banks and investors to provide funding.
Volume 2 of the collection «Curso ESIC de emprendimiento y gestión empresarial. ABC». First edition.
For entrepreneurs, students, and professionals who want to start a business or evaluate its viability.
