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El universo del lujo
4.4
Negocios y EconomíaISBN | 9788448139605
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Product details
Pages: 346 pages
Author: Susana Campuzano García
Publisher: MCGRAW HILL (FONDO)
ISBN: 9788448139605
Format: tapa blanda
Language: es-ES
Release date: 1/1/2003
ISBN: 9788448139605
Synopsis of El universo del lujo
El libro 'El universo del lujo' de Susana Campuzano García ofrece una visión global y estratégica del sector del lujo, dirigido tanto a profesionales como a entusiastas. Explora las necesidades primarias y secundarias que impulsan el deseo insaciable por el lujo, así como el papel del gusto en el acceso a este mundo. Con 346 páginas, este libro analiza en profundidad la comercialización y los productos de marca dentro del contexto del lujo.
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