by Toni Aira · Ara Idees · tapa blanda · ISBN 9788415224488
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«Els guardians del missatge» is Toni Aira's essay on political communication, published by Ara Idees in paperback (116 pages).
It analyzes how leaders such as Obama, Sarkozy, Berlusconi, Merkel, Cameron, Rajoy and Zapatero adapted to media democracy, in which the society of the spectacle imposes simple, direct and emotional messages, and examines the growing role of communication and political strategy advisers.
Published in 2012 in the Papers d'Estudi collection; the work's subtitle is «Els professionals de la comunicació política».
For those interested in political journalism, public communication and the analysis of the relationship between leadership, media and public opinion.
