by Víctor Valencia López · ESIC Editorial · tapa blanda · ISBN 9788473569415
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This book addresses in an agile and practical way how to assess and develop a business project, considering the five key marketing variables. It begins with the analysis of the business environment, followed by the evaluation of the market and the identification of customer needs. From there, the product is shaped, considering its positioning and purchase value, so that it fits into the market and the environment, all with a competitive price. Each section provides essential information to determine the viability of a project, minimizing risks and maximizing the chances of success.
