by José de Jaime Eslava · ESIC Editorial · tapa blanda · ISBN 9788473569477
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This book provides an essential guide for entrepreneurs and SME managers on developing economic-financial plans. Through its pages, the author explains how to evaluate the viability and profitability of a business, from initial strategic planning to cost control and the adoption of corrective measures in the face of potential deviations in results. The work covers key topics such as creating projected financial statements, calculating prices and costs accurately, and analyzing financial ratios. It is a practical tool designed to help project managers ensure their companies are sustainable and generate profits in the medium and long term.
