by Pilar Alcázar · Editorial Planeta · tapa blanda · ISBN 9788408087502
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«Entre singles, dinkis, bobos y otras tribus» is Pilar Alcázar's essay on consumption and marketing, published by Planeta in paperback (248 pages).
The author starts from the idea that classic segmentation by age, sex or social class has become obsolete and proposes observing new lifestyles —singles, dinkis, adultescents, metrosexuals— as consumption niches. It includes a hundred business proposals and cases of Spanish SMEs that have adapted their strategy to these new groups.
Published in 2009 within the Planeta Empresa collection. The cover indicates the collaboration of the magazine Emprendedores.
For entrepreneurs, SMEs and marketing professionals who want to detect business opportunities in the new consumer profiles.
