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Entre singles, dinkis, bobos y otras tribus
by Pilar Alcázar · Editorial Planeta · tapa blanda · 248 pages
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Pages: 248 pagesAuthor: Pilar AlcázarPublisher: Editorial PlanetaFormat: tapa blandaLanguage: es-ESRelease date: 4/9/2009ISBN: ISBN 9788408087502
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Synopsis of Entre singles, dinkis, bobos y otras tribus
Este libro de Pilar Alcázar explora las nuevas tendencias de consumo y ofrece ideas para que emprendedores y pymes puedan identificar oportunidades de negocio. Analiza cómo la sociedad ha evolucionado y cómo los métodos tradicionales de segmentación de clientes ya no son suficientes. El libro proporciona ejemplos prácticos y estrategias de marketing actual para adaptarse a las demandas de los nuevos grupos de consumidores.
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