by Gordon B. Baty · Financial Times Prentice Hall · tapa blanda · ISBN 9780132822947
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«Entrepreneurship for the Nineties» is Gordon B. Baty's entrepreneurship guide, from Financial Times Prentice Hall, in paperback (270 pages, in English).
Practical guide to entrepreneurship: analyzes risks and rewards, initial financing and later rounds, business plan, accounting, negotiation, staff selection, and relationships with customers and competitors. Baty approaches entrepreneurship from both the operator's and the investor's perspective and contrasts conventional beliefs with reality.
Previously published as «Entrepreneurship for the Eighties»; includes bibliographic references and index.
Intended for entrepreneurs, managers, and students of management and economics interested in creating and directing new businesses.
