by René Moulinier, Leila Havitch-Hadge, Helen Nguyen · Empresa Activa · tapa blanda · ISBN 9788492452828
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«Escuchar para vender» is the sales guide by René Moulinier, Leila Havitch-Hadge and Helen Nguyen, published by Empresa Activa in paperback (192 pages).
The book's premise is that only the customer knows their own needs and what they want to know about a product or service; therefore, before speaking, the seller must listen to discover what they can offer. The sale is achieved when the buyer feels that the offer covers a need, and active listening becomes the key to success.
The subtitle on the cover is «Descubre las verdaderas necesidades de tus clientes»; the book belongs to the Gestión del Conocimiento collection from Empresa Activa, published in 2011.
For salespeople, marketing professionals and customer service staff who want to strengthen their active listening skills to close more sales.
