by Edward De Bono · Il Sole 24 Ore · tapa blanda · ISBN 9788863450040
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To improve, achieve success at work, and face professional situations in an innovative way, efficiency and competence are not enough. There is another essential element: creativity. Convinced that this is not an innate gift and that ideas do not arise by chance or inspiration, Edward De Bono has been teaching how to generate new ideas for over thirty years. His lateral thinking is a "structured form of creativity" that can be used systematically and deliberately; a technique for solving problems that uses seemingly illogical methods but is actually based on perception mechanisms.
