by Mark Morgan, Andrew Cole, Dave Johnson, Rob Johnson · John Wiley & Sons · tapa dura · ISBN 9780470474402
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«Executing Your Business Transformation» is the business management book by Mark Morgan, Andrew Cole, Dave Johnson and Rob Johnson, in hardcover.
A guide written by consultants with decades of experience in organizational change. It explains why business transformation is difficult, proposes viewing it as a complete system, and offers eleven lessons with ten reflection questions to apply them, with examples and a practical approach to driving large-scale change without falling into jargon.
Subtitle: How to Engage Sweeping Change Without Killing Yourself or Your Business. Edition of 288 pages, in English; published in 2010 by Jossey-Bass, an imprint of John Wiley & Sons.
For executives and business leaders facing restructurings, mergers, acquisitions or changes to their business model.
