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Executive's Guide to E-Business
by Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright, PricewaterhouseCoopers LLP · John Wiley & Sons Inc · tapa dura · 352 pages
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Pages: 352 pagesAuthor: Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright, PricewaterhouseCoopers LLPPublisher: John Wiley & Sons IncFormat: tapa duraLanguage: enRelease date: 24/5/2000ISBN: ISBN 9780471376392
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Synopsis of Executive's Guide to E-Business
Esta guía ofrece estrategias de comercio electrónico adaptadas para diversas industrias, incluyendo productos de consumo, entretenimiento, comunicaciones, servicios financieros, sector público, petróleo y servicios públicos. Presenta un modelo para preparar a los ejecutivos y gerentes ante los desafíos del cambio disruptivo, fomentando la comunicación y el entendimiento en sus organizaciones, y logrando una ventaja competitiva sostenible. Se revelan tácticas y estrategias de e-business B2B utilizadas por empresas exitosas a nivel mundial para impulsar el rendimiento y mejorar la cuota de mercado.
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