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Second life
Experiential Marketing
by Bernd H. Schmitt · Deusto · tapa blanda · 298 pages
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Pages: 298 pagesAuthor: Bernd H. SchmittPublisher: DeustoFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2000ISBN: ISBN 9788423416998
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Synopsis of Experiential Marketing
Este libro presenta un enfoque revolucionario del marketing, cuyo objetivo principal es crear experiencias holísticas en los clientes a través de marcas que evoquen percepciones sensoriales, afectivas y creativas, y que conecten con su estilo de vida. Se ofrece un marco estratégico junto con herramientas prácticas para implementar este enfoque.
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