by Eileen C. Shapiro · Basic Books · tapa dura · ISBN 9780201409741
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«Fad Surfing in the Boardroom» is the business management essay by Eileen C. Shapiro, published by Basic Books in hardcover (253 pages, in English).
In a light-hearted tone, it analyzes management fads that promise panaceas, such as total quality management or quality function deployment. It points out which tools exist and whether they really work, and warns that using them without judgment can waste resources and demotivate. It invites readers to recover the courage to manage without instant answers.
Subtitled «Reclaiming the Courage to Manage in the Age of Instant Answers». First edition published in 1995. Includes bibliographic references and an index.
Aimed at executives, managers and management professionals seeking to critically analyze business fads.
