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Falce e carrello
by Bernardo Caprotti · Marsilio · tapa blanda · 187 pages
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Pages: 187 pagesAuthor: Bernardo CaprottiPublisher: MarsilioFormat: tapa blandaLanguage: itRelease date: 26/9/2007ISBN: ISBN 9788831793728
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Synopsis of Falce e carrello
En 'Falce e carrello', Bernardo Caprotti, presidente y fundador de Esselunga, la primera cadena de supermercados italiana, ofrece una denuncia sobre las prácticas en el sector de la distribución. A través de su experiencia, Caprotti examina las dinámicas de la competencia y las estrategias empleadas en el mercado italiano, ofreciendo una visión crítica y reveladora del mundo de los supermercados y la economía italiana. Este libro, con prefacio de Geminello Alvi, invita a la reflexión sobre el poder y las manos que influyen en la cesta de la compra de los italianos.
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